EN  |  IT  |  SK

Direct Marketing

Direct Mailing is an effective means of communication, especially when specific and profiled information about the message recipient is available.


Direct Mail 1:1

Although Privacy Protection Laws restrict the field of application, printed marketing communication represents, and will represent, the fastest way for companies, especially for SMEs, to relate and communicate with their own customers.

Despite TV commercials which, due to the number and frequency of transmission through radio-TV channels, are no longer perceived as important messages (all kinds of messages are transmitted at all hours of the day to any possible recipient), printed messages, especially those personalized with different contents, are physically delivered and examined, even if only for a few seconds, before being set aside.

For this reason Gruppo Selecta believes in values and potential of self-standing paper communication, or as an opportunity to start cross-media communication (Web, DEM, SMS messaging).

Latest generation technologies and over 30 years of experience in the planning and managing of Direct Marketing campaigns in the ‘one-stop shop’ perspective, allow a wide choice of services and solutions for direct communication: implementation of profiled lists, normalization and validation of addresses, pro-active creation of cardboard and paper industry formats, creation of complex direct marketing campaigns.


Highly-personalized communication is more effective and has greater impact than a simple addressed letter.

 

The recipient emerges from an undefined multiplicity, and becomes the unique referent of the message, built and developed around his/her own personal preferences and interests.

Selecta offers its expertise and the know-how acquired following its merger with the Venturini group for the:

  1. integration of different data-sources, including CRM systems;
  2. order web-forwarding, with printing-draft verification for simple mailings;
  3. integration of Direct Mailing and Web for customer-profiling;
  4. pre-printed offset forms with black and white customization and insertion;
  5. Full-colour variable printing for 1 to 1 marketing;
  6. Complex mail packaging (folding, twofolding, glues, punching, scratch-off, multi-colour ink-jet customization).
Customer benefits offered by the Selecta solution are:

wide range of cardboard and paper industry and IT services;


High-level of productivity for considerable volumes in short time;


Integration with CRMs and other profiling systems;


Creation of complex documents for a higher response rate.

Since rates of success or failure of a marketing campaign are clear, each campaign must be planned carefully.

 

    Technologies in use:

  • 10-colour offset printing;
  • Laser printing and high-speed inserting;
  • Inline inkjet customization and finishing, up to 300 metres per minute for high-production levels;
  • Plow folder technology for the single-step creation of complex packages, using a single roll of printed paper.