Selecta chooses Océ JetStream

Selecta is the first company in Europe to sign a contract with Océ for the purchase of 1 JetStream system for massive full-colour printing.

Milan, 22nd July 2008
Today Selecta S.p.A. signed a contract with Océ for the purchase of 1 JetStream system for massive full colour printing.



The system will become immediately operative and will allow Selecta to print more than 100 million pages.

By end 2009, thanks to this purchase and to the placement of an option for 2 more JetStream systems, Selecta will be able to migrate to colour a large part of the 2 billion pages printed today in black and white, and become a likely candidate for leadership on the Transpromo market.

‘An increase in speed and quality, together with a reduction in costs, will enable us to drastically reduce the difference between the cost of black and white and full-colour digital printing’ explains Selecta Group Vice President Nicola Muraro: ‘Including postal fees, an invoice or a statement in full-colour costs only 20% more than black and white documents. Our customers will thus be able to rely on an extremely cost-effective means of communication to contact more and more referents in widespread locations and generate new areas of profit.’
‘Selecta is the first European company to choose our cutting-edge JetStream’ explains Sebastian Landesberger, Océ Executive Vice President / Production Printing.
‘The agreement between Selecta and Océ confirms the strategic role the Selecta Group can play as regards Transpromo services’, explains Giovanni Seno, Chief Executive Océ Italy.
‘Today companies operating in this sector can increase their business exponentially, offering their customers the possibility of sending documents with more effective messages and communications, becoming competitive and creating added-value for the market’.

Why is Selecta Investing in Full-Colour Printing?

Full-colour technology represents the major investment ever made by Selecta (9 to 13 million Euro over the next 3 years) and allows the company to offer cutting-edge services, such as Transpromo and 1:1 Marketing.

For producing surging volumes, ink-jet technology has much lower production costs that those of currently-used technologies. The need is arising to migrate offset pre-printed production to full-colour digital printing, in order to reduce process-costs (set-up costs/time, technological consumption, warehouse, purchase of pre-printed forms).

Why did Selecta choose Océ’s JetStream?

Océ’s technological support is synonymous with the reliability needed to take up such an ambitious challenge.

The choice of the JetStream system is based on the desire to differ from our competitors in two specific ways:

1. to offer our Customers the very best printing quality available today on the market using ink-jet technology, thanks to the innovative Drop on Demand inkjet system
   
   

2. the extraordinary speed of this system, with further performance improvements expected.

   Thanks to Océ’s JetStream, Selecta can improve productivity and its services, while reducing costs, with an increase in profitability. The new standard for full colour printing is the ideal solution to produce CMYK full-process colour output at speeds approaching 160 metres per minute with 600 dpi resolution.
   
   

   Thanks to Océ innovative DigiDot™ technology, the very latest breakthrough in drop-on-demand inkject printing, Océ’s JetStream sets a new standard in the industry and combines ease of use with easy integration in pre-existing work flows.

   
   

   Océ’s JetStream is the ideal printing solution for Transpromo applications, integrating pro-active messages in traditional documents, as well as for direct mail.